Thursday, June 28, 2012

Cut, Crop, Create A Lie


For years, Adobe Photoshop has allowed for imperfect pictures to become miraculous perfections. Unfortunately, it’s no longer used to just enhance pictures, but to completely manipulate photos as a way to entice us (consumers) to buy products so that we can look a certain way; the way they want us to look.

With the media portraying the average American woman as 5’11” and 117 pounds, when in reality the average American woman is 5’4” and 140 pounds, it’s no wonder our nation has turned to eating disorders (8 million people to be exact) as a direction correlation of their negative body image.

It has been said that on a typical day we are bombarded with 400 to 600 ads from magazines, billboards, television commercials, and newspapers, all telling us how we need to look or what we can do to look that way. One study showed that 68% of a sample of Stanford undergraduate and graduate students felt worse about their appearance after looking through women’s magazines. Well, why wouldn’t these women feel worse? They are comparing themselves to pictures of men and women that have been altered to show that person with cropped legs to make them appear slimmer, airbrushed muscles to make them look more defined, and retouched skin to make it seem flawless. The media is trying to make us live up to unrealistic ideals. And sadly, we fall for it.

The weight loss industry makes over $55.4 billion of revenue per year because of the falsified ads the media has created. It’s no wonder they want you to think you’re fat and that you need to lose weight, they get your money for telling you that. However, the ideal thinness that is given to us by the media is achieved by less than 5% of the female population. Why are we letting them control us?

It’s time for people to take a stand. We are all beautiful in our own way. I once read a quote by Andy Warhol stating, “If everybody’s not a beauty, then nobody is.” I believe in this quote whole-heartedly.  We need to realize that we each have our own characteristics, abilities, likes and dislikes, which make us unique and beautiful in our own way. We need to stop living up to someone else’s idea of unrealistic beauty and start seeing the beauty we all have.


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